We are part of the initiative ‘El Sentido de la carne’

We have joined the ‘El Sentido de la Carne / The Sense of Meat’ initiative, a pioneering collaboration project between the meat sector and the retail sector to highlight the pleasure of eating meat as part of a complete and balanced diet.

More than a hundred organisations from the entire value chain have joined forces to convey the message that meat and meat products are part of our gastronomic culture and that consuming meat according to the recommended guidelines contributes to a varied and balanced diet within the framework of a Mediterranean Diet.

This campaign will be carried out in two time periods. The first begins today and ends on 7 June, and the second will begin on 23 September and end on 31 October.

The collaboration of the entire chain of the meat sector and distribution to highlight and promote the pleasure of consuming meat